What to ask for
- Ask for
- Publish (container permission) User access
- Minimum safe access
- Publish on the one container; still User, not Administrator, at account level.
- Client needs
- Administrator on the Tag Manager account.
Ask for Publish (container permission) and nothing broader. The smallest role that does the job is easier for the client to approve, easier to audit later, and simpler to remove when the work ends. If the scope of work grows, ask again for the larger role rather than requesting it up front.
What the client clicks
Send these steps to the person who holds administrator on the tag manager account. Tick them off as you go.
What breaks if the role is wrong
- Too lowEdit or Approve: your workspace changes sit unpublished.
- GotchaPublish permission on GTM can also be used to verify Search Console ownership; agree on that when offboarding.
Copy this access request
Fill in the blanks and paste it into your email to the client. Nothing you type leaves this page.
Sources
- https://support.google.com/tagmanager/answer/6107011 · checked Oct 13, 2026
- https://support.google.com/webmasters/answer/7687615 · checked Oct 13, 2026
Last updated
Skip the back-and-forth. Send one AuthHub link.
One branded link walks each client through official invites on 23 products. $29/$49/$89 a month for 3/8/Unlimited new connections.
Related
Part of Google Tag Manager access
Every role on Google Tag Manager, one page.
What Google Tag Manager access do I need to install tracking tags?
Ask forEdit (container permission)
What Search Console access do I need to do SEO work for a client?
Ask forFull user
All platform access guides
The full platform walkthrough, beyond this one task.
Not sure? Use the access level picker
Answer two questions and get the level to request.