What to ask for

Ask for: Marketer User access
Minimum safe access: Marketer on the one property. Editor only if you'll change other property settings (data streams, retention, links).
Client needs: Administrator on the GA4 property.

Ask for Marketer and nothing broader. The smallest role that does the job is easier for the client to approve, easier to audit later, and simpler to remove when the work ends. If the scope of work grows, ask again for the larger role rather than requesting it up front.

What the client clicks

Send these steps to the person who holds administrator on the ga4 property. Tick them off as you go.

Google Analytics 4: Set up key events and audiences0 / 4

Open Google Analytics → Admin → Property access management.
Click + → Add users.
Enter the agency's email and choose Marketer.
Save.

What breaks if the role is wrong

Too lowViewer or Analyst: key events and audiences are read-only.
Too highEditor has full control of property settings.

Copy this access request

Fill in the blanks and paste it into your email to the client. Nothing you type leaves this page.

Client nameGA4 property IDYour agency emailAuthHub link (optional)

Hi [Acme], to set up conversion tracking we need the Marketer role on GA4 property [123456789] (not Administrator). Admin → Property access management → add [access@youragency.com] as Marketer. Link: [your AuthHub link]